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In this episode of *Paper Napkin Wisdom*, Govindh Jayaraman talks with Sam Toles — CEO and co-founder of CiviSocial and veteran leader at MGM, Vimeo, Bleacher Report, and Warner Bros. Sam shares his napkin insight: **Permission + Structure = Social Media Success**. He explains how empowering teams with trust (permission) and guiding them with frameworks (structure) unlocks creativity, consistency, and meaningful engagement for brands, communities, and civic leaders.