Blog

After a life-altering attack at 21, Oliver Trevena rebuilt not just his face, but his future. In our conversation, he shares how that turning point led him from entertainment into entrepreneurship—and to a simple idea scribbled on a napkin: cactus as the future of hydration. A story about resilience, reinvention, and why nature may have already solved the problems we’re trying to out-engineer.

Pete Olander, founder of Happie and Natural Recovery Greens, thrives in regulated, fast-moving markets by staying close to customer needs and building for real-life use. His approach: make the right choice the easy one, design for volatility, and keep product-market fit moving with the market. Leaders can learn from his clarity, speed, and optimism under constraints—turning challenges into stepping stones for sustainable success.