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PAPER NAPKIN WISDOM GROWTH HUB
Marketing
The best Paper Napkin Wisdom conversations on marketing, chosen and in order.
Eric Keiles has a three-word rule. Strategy before tactics. Know your perfect client and their pains. Work out how to remove them in a remarkable way. Then build the website. Rand Fishkin's napkin is three circles. Passion, unique value, and an audience listening on that platform. His blog hit all three. It paid off the debt from the agency he ran with his mother.
Fran Biderman-Gross tipped her sales funnel on its side and got a megaphone. Say clearly why you exist, and like-minded people repeat it for you. Jill Lublin says your business is your message. Say it in five-year-old language. Winnie Brignac Hart, an identical twin, says don't look like anyone else.
Tom Schwab gets 70% of his clients from podcast interviews. Marina Byezhanova asks successful founders why they stay silent about what they know.
“Be outrageous, it's the only place that isn't crowded.”
Mikki Williams, Episode 109
Start here: the top 10
1
Strategy Before Tactics: Eric Keiles on Marketing That Works
Episode 14 · Eric Keiles
Strategy before tactics: the four questions behind marketing that works.
2
How to Find Your Marketing Sweet Spot: Rand Fishkin's Three Circles
Episode 130 · Rand Fishkin
Finding your marketing sweet spot: Rand Fishkin's three circles.
3
Turn Your Sales Funnel Into a Megaphone: Fran Biderman-Gross
Episode 117 · Fran Biderman-Gross
Turn the sales funnel into a megaphone: one clear message that brings referrals.
4
Is Your Business Your Message? Jill Lublin on Simple Messaging
Episode 102 · Jill Lublin
Your business is your message: simple, consistent messaging.
5
Don't Look Like Anyone Else: Winnie Brignac Hart on What Makes Your Business Different
Episode 33 · Winnie Brignac Hart
Don't look like anyone else: differentiation.
6
Be Outrageous: Mikki Williams on Standing Out in a Crowded Market
Episode 109 · Mikki Williams
Be outrageous: standing out in a crowded market.
7
How Newsjacking Grows Your Business: David Meerman Scott
Episode 144 · David Meerman Scott
Newsjacking: aligning marketing to the news of the day.
8
Think Big, Start Small: Andrew Davis on Building Demand Weekly
Episode 167 · Andrew Davis
Think big, start small: building demand with weekly content.
9
Why Conversations Beat Funnels: Tom Schwab on Trust-Based Growth
Episode 226 · Tom Schwab
Why conversations beat funnels: trust-based growth via podcasts and referrals.
10
How to Build a CEO Personal Brand: Marina Byezhanova on Speaking Up
Episode 241 · Marina Byezhanova
Marina Byezhanova: building a CEO personal brand by speaking up.
The Growth Pattern Diagnostic
When marketing effort isn't turning into growth, the Growth Pattern Diagnostic shows where the business is likely to stall next.
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